Marketing

Ad spend from Xero (MKT01 — Advertising & Promotion), lead flow from AutoGrid lead_enquiries. June 2026 closed month vs July month-to-date (1–19 Jul). Platform-level spend split needs invoice-line detail — coming soon.

Live · Xero + AutoGrid

Spend & efficiency

Marketing cost lines — Xero P&L Live

CAR PLANET TRADING LTD · accrual basis. July wages lines post at month-end payroll, so MTD shows £0 — not a real saving.

Account	June 2026	July MTD

Efficiency	June 2026	July MTD

July MTD ad spend in Xero lags reality — big platform invoices (AutoTrader etc.) typically land mid/late month, so £/unit and £/lead for July will rise as invoices post. June is the reliable benchmark.

Spend by platform — AutoTrader deep-dive Soon

Needs invoice-level line detail from Xero (bills, not P&L roll-up) to split MKT01 by supplier.

Awaiting invoice-line feed

Platform	Spend	Leads	£ / lead
AutoTrader	—	2,424	—
CarGurus	—	554	—
Carwow	—	137	—
Motors	—	259	—

Lead counts (July MTD) are real from AutoGrid; spend per platform is deliberately blank until the invoice split is wired up — no guessed numbers on this portal.

Lead generation

Lead source analysis Live · AutoGrid

Source	Leads MTD	Share

Channel mix — grouped Live

Same MTD leads rolled up by channel family.

Channel	Leads MTD	Share

Full funnel (lead → booking → sale) lives in AutoGrid sales-diary LEAD_ANALYSIS — conversion view to follow here.

Paid & organic channels

Google Ads performance Soon

Not connected

Impressions, clicks, CPC, conversion and search-term spend. Connect Windsor.ai or Supermetrics to pipe the Google Ads account in and this card goes live.

Meta Ads Soon

Not connected

FB/IG campaign spend, reach, CPL and retargeting performance. Connect Windsor.ai or Supermetrics to go live.

Socials — IG / TikTok / LinkedIn Soon

Not connected

Organic reach, follower growth and engagement per platform. Connect Windsor.ai or Supermetrics to go live.